KHS Consulting
STRATEGY · PRODUCT · SYSTEMS · KHS CONSULTING · EST. 2024 · AVAILABLE FOR NEW PROJECTS · STRATEGY · PRODUCT · SYSTEMS · KHS CONSULTING · EST. 2024 · AVAILABLE FOR NEW PROJECTS ·
Strategy · Product · Systems
I help companies build more delightful products, sharper brands, and stronger teams. Working at the intersection of strategy and product since 2012.
Available for new projects — 2026
Product Strategy
Team Building
UX Research
0-1 Products
1-10 Products
Design Thinking
Selected Work
Projects
Brand Strategy
End-to-end identity work for a Series A fintech. Positioning, naming, visual language, and a full design system.
Brand audit & competitive analysis
Naming and positioning framework
Visual identity system
Design system (tokens + components)
Digital Transformation
Led digital transformation for a 200-person professional services firm. Process redesign, tooling, and culture change.
Current-state process mapping
Technology stack evaluation
Change management framework
Implementation roadmap
UX Research Program
Built a research practice from scratch: 40+ interviews, synthesis framework, measurable product roadmap impact.
Research ops setup
40+ user interviews
Synthesis & insight framework
3 major roadmap pivots
KHS Design System
This design system — built from blank canvas to full living style guide with tokens, components, and documentation.
Token architecture (colors, type, spacing)
10+ component library
Interactive style guide
Icon library
Product Launch
Go-to-market strategy for a B2B SaaS product. Zero to first 50 customers in 90 days.
Market segmentation
Pricing architecture
Launch campaign
Sales enablement
Marketing automation
Visual Identity
Complete rebrand for a climate-tech startup. Logo system, brand guidelines, website, and investor deck.
Logo design and system
Brand guidelines
Website design
Investor pitch deck